Client: Hyundai Motors America
Campaign: Smart Utility Vehicle Kona Launching Campaign
Story: Introducing the next generation of adventure: the Compact SUV for a new generation Hyundai Kona. Designed with the urban explorer in mind, this sleek and stylish vehicle is packed with all the features you need to take on the city and the open road. With cutting-edge technology and bold, dynamic styling, this SUV is the perfect choice for young and adventurous drivers who want a car that reflects their spirit. I launched an integrated advertising campaign that capture the spirit of this car and its target audience. With the use of bold and vibrant colors, I aimed to showcase the energy and enthusiasm that this vehicle brings to the road. I used a mix of print, digital, and social media platforms to reach our target audience and create a buzz around the launch.
